Marketing Strategies for the Home-based Business, 2nd (Home-Based Business Series)

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Manufacturing and selling essential oils and soaps from home is a unique business opportunity that will appeal to eco-friendly entrepreneurs who love handcrafted goods. By definition, essential oils are the volatile essences extracted from aromatic plants. They are up to times more concentrated than the oils found in dried herbs and can be used as scents in a wide variety of health and beauty products, including cosmetics, body lotions, soaps, candles, aromatherapy burners, perfume, and aromatic potpourri products, or they can be applied directly to skin as a perfume.

Soap is, of course, soap, but you can be incredibly creative making and selling soap products, using unique colors and scents, focusing on aromatherapy or organic ingredients, molding novelty soaps in fun shapes or with toys embedded inside, or extending your line into bath products like bath bombs and salts. You can get started making soaps and oils in your kitchen. Soaps and essential oils can be sold directly to consumers online, in local stores, or at craft fairs and farmers markets.

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  6. Essential oils can also be sold in bulk to companies manufacturing and selling health and beauty products. How do you strike it rich in the vintage clothing business? You start by spending weekends at flea markets, garage sales, estate sales, and auctions looking for vintage clothing and fashion accessories, such as hats, shoes, handbags, and scarves.

    Home-Based Business Marketing Ideas

    While most clothing will net you a nice markup, you can also hit the jackpot if you uncover decades-old fashion from Channel, Pucci or another high-end designer. Vintage clothing dealers need to be knowledgeable about the value of vintage clothing and accessories to know what to buy, how much to pay, and what the resale price should be.

    Skill with removing stains and making small repairs or knowing someone who can is also a plus. The items you purchase can be resold for a profit directly to collectors and vintage clothing retailers, at antique markets held on weekends, in an antique mall booth, or through vintage clothing online marketplaces and eBay. You may even choose to open your own retail store. Image consulting is an exciting business: You can get paid big bucks to help other people look and feel great.

    Working as an image consultant, you can help people land a new job, spruce up for an important occasion, make a great impression on others, or just feel good about the way they look and the image they project. Image consultants help people on many fronts, including:. Potential clients include corporate executives, people on the job market, politicians, people recovering from major illnesses and injuries, television and radio personalities, public speakers, sales professionals, and singles in or reentering the dating scene.

    Market your services by building a strong network of alliances that can refer their clients and contacts to your business. Be sure to include corporations, hair and makeup professionals, fitness trainers, and public relations consultants. One of the reasons that nonmedical home care is an exploding industry is our aging population. That number will grow to 19 percent by So the need for extra care for our aging population isn't waning anytime soon. Generally, as people age they tend to need more personal attention.

    Nonmedical home-care services provide clients with a wide range of services specific to each individual's needs. These services can include companionship, meal preparation, medication reminders, light housekeeping duties, laundry, running errands, trips to appointments, and shopping for groceries and other personal needs. In addition to seniors, nonmedical home-care workers can also provide similar services for new moms, people with disabilities, and people recovering from injury or illness. People who are reliable and compassionate thrive in this field.

    This is an easy service to start, with minimal skill and experience requirements, although all nonmedical home-care service workers are required to carry insurance and be bonded. You can provide the care yourself or grow to become an agency with contractors or employees. There are numerous occasions when professional makeup artistry is needed, such as weddings, film or TV shoots, professional photo shoots, important job interviews, public speaking engagements, and special occasions such as parties, reunions, and weddings.

    Some people may just want a makeover and lessons to feel more confident. What makes makeup artistry such a great opportunity is the flexibility it offers. You can work on a mobile basis, full- or part-time, and travel to your client's location. You can establish an independent shop or join forces with an established hair salon, day spa, or nail studio. Or you can freelance for cosmetic companies and work from retail cosmetic counters. You will want to build working relationships with wedding planners, event planners, and people in the fashion industry.

    Additionally, cosmetology training is recommended. Contact the associations listed below to inquire about class availability in your area. Calling all fitness gurus!

    50 Books on Starting a Food Business

    The time has never been better than now to start your own personal fitness business teaching people from 5 to 95 how to live a more healthy life through exercise and nutritional programs. Although there are currently no universal certification requirements for personal trainers, anyone serious about operating this service should become certified.

    Contact the associations listed below for more information about certification programs offered in your area. Your target audience will include anyone who wants professional guidance.

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    You can work one-on-one. You can specialize and train busy executives, kids, disabled people, moms-to-be, or seniors. Train at people's offices or homes. Open your own fitness studio, and offer one-on-one and group training programs. In addition to developing exercise programs to match each client's individual needs, personal trainers also conduct fitness assessments and provide nutritional coaching.

    Training in fitness clubs, community centers, retirement homes, hospitals, cruise ships, corporations, hotels, spas, resorts, camps, and schools are also other moneymaking options open to certified personal trainers. If you're handy with wood and upholstery, you can earn money repairing office and residential furniture, and refinishing antique furniture.

    The furniture-repair side of the business can be operated on a mobile basis working right from a fully equipped van, repairing furniture at your customer's location. Potential customers that commonly require furniture repair services include home and office movers, business owners, property managers, restaurants, hotels, and retailers of new and used furniture. The furniture-refinishing side of the business, namely antiques refinishing, can be conveniently operated from a well-equipped home workshop. Advertise this feature of the business by building alliances with antique dealers and interior designers who can refer their clients to your service.

    You can earn additional money by attending auction sales and buying furniture and antiques in need of repair and refinishing. Once they have been repaired and refinished, you can sell them for a profit via Craigslist, eBay, collector's shows and consignment shops. A myriad of popular TV shows on networks like HGTV and DIY network have fired up people's imaginations about how they can dramatically change the look of their homes on a relatively small budget. But there is a hook: Anyone involved with the decorating makeover must have a creative flair for decorating and design, and the skills and tools necessary to pull it all together.

    Not all homeowners have these skills and talents, but if you do, operating a decorating service might be right up your alley. For budget-minded clients, you can spend time at garage and estate sales, scrounge through flea markets, and scan local print and online classified ads for wacky decorative items, recycled building materials, and unique home furnishings. A flair for sewing, painting and wood furniture repair can also help you rehab unique items.

    All can be purchased and resold to clients at a profit as you redecorate rooms or their entire house. For well-heeled clients, stick with designer and brand-name products to transform their homes and offices into designer masterpieces. Market your service through home-and-garden shows, online by positioning yourself as a local decorating expert on social media, and by creating colorful before-and-after brochures that showcase your decorating talents. Cash in on the multibillion-dollar home repair industry by starting your own handyperson service.

    Handyperson services require little explanation about the business opportunity.

    Strategy For Marketing a Creative Service Based Business - Here's What NOT To Do

    The main requirement for starting such a service is, of course, that you are handy with tools, have the required tools and equipment, and have a good working knowledge of many trades -- painting, carpentry, flooring, and plumbing. Basically, you should be a jack- or jill-of-all-trades. The service can be promoted and marketed to both residential and commercial clients through the Yellow Pages, online classifieds like Angie's List or Craigslist, fliers and door hangers, site and vehicle signage, door knocking, and home-and-garden shows.

    Repeat business and word-of-mouth referrals will become your main source of new business once you are established, providing you offer clients good value and excellent service. Commercial cleaning is a booming industry, generating billions in sales annually. Commercial cleaners basically perform the same services as residential cleaners -- dusting, vacuuming, and polishing, but on a larger scale and with the addition of services like replenishing paper products and soaps, washing windows, stripping floors, and emptying trash and recycling receptacles.

    Rates are typically higher because equipment costs are more, work such as floor stripping and waxing is more specialized, and once again, the nighttime aspect of the work enables you to charge a premium. Landing contracts will require you to get out and knock on doors.

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    Visit businesses in your community to learn if they need cleaning services or when their cleaning services contracts come up for renewal. You can also buy commercial cleaning contracts, which is a common practice in this industry but expect to pay about three to five times the monthly value. A secondhand truck or trailer, shovels, rakes, and a few garbage cans are all you need to start a rubbish removal service.

    Rubbish removal can be charged by the hour, by the truckload, or by quote before removing the junk. If you can offer home and business owners fast and convenient rubbish removal services at competitive prices, word-of-mouth advertising will generate more work than you can handle. Be sure to build alliances with people who can refer your business to their customers and clients; these referral brokers include real estate agents, residential and commercial cleaners, professional organizers, and home service companies such as carpet cleaners, contractors, and property managers.

    If you're looking for a low-cost business startup that requires little in the way of skills or experience, a rubbish removal service is one of the better choices.